The decade of 1920s marked huge advances in the music industry. The phonograph record became the primary method of disseminating music, surpassing sales of sheet music and piano rolls. The music industry, ever keen to discover new ways of making profits, realized that record, sheet music and piano roll sales could all be tied together. The “song plugger” was born: a person who worked to make sure his company’s tunes would be performed by dance bands or by singers, live and on records, ever hopeful of a “hit.”
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November 2016
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